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If traffic hasn't been doing you any good after constant methods of free advertising and other strategies that are not giving the results that are expected, then maybe you might want to invest some money on paid advertising.

If you do a little research, you may find that a lot of the companies are finding success by spending tons of money bidding on highly competitive keywords. Don't let it discourage you because there are still ways where you can get exceptional amounts of traffic that can throw you in the mix or even beat your competition overtime.

Even on tight budgets, PPC advertising is readily available from popular sites like Google Adwords. Successful advertising doesn't have to be on the most popular keywords, by creatively adding unique and low cost keywords, you can bring previously untapped traffic to your site.

Here are some ways on using cheap keywords while keeping your site exposure up:

1. Creating an ad group for keywords with typos

There are real people out there that make mistakes in search engines and type a couple of misspelled words. Because many companies do not think misspelled variations of popular keywords are worthwhile, they turn out to be cheap. Dedicate an ad group for this and you can be getting some traffic inbound.

2. Put keywords together or separate them with hyphens

This is a slight variation of the first tip because there are some people that may search for a keyword phrase but forgot to put the spaces. Searching for "free cash" and "freecash" are two different keywords with big differences in expenses. Some words that are joined together may still be popular and expensive so try putting those jointed words in phrases and see the results you can get. Using hyphens make it even cheaper; never assume that people won't do those searches.

3. Scramble the order of keywords

It isn't all the time where people would type for instance "best free gifts". Some may search for it as "free best gifts"� or even "gifts best free". It may not look like much sense to you, but people have their own unique ways in using the search engines. Reversed orders tend to be less expensive than the ones following a logical sequence.

4. Make use of superlative words

You can use a variety of superlative words to compliment keywords that are normally expensive. If you are focused on earning top results on good deals you want to offer, use words like cheap, cheaper, and cheapest. You can even use the previous trick of reversing the superlatives for even more combinations.

These are just a few of the keyword goldmines that can be taken advantage of with very little costs. All you need to do is make sure that these tips are being utilized in separate lists from each other so you can track the performance of each ad group and see what works out well. It also helps to keep your content updated and relevant to the keywords you have so your score isn't affected. Things may start out slow with these cheap methods, but it will definitely attract people to your site if your keywords are balanced.