If traffic hasn't been doing you any good after constant methods of free advertising and other strategies that are not giving the results that are expected, then maybe you might want to invest some money on paid advertising.
If you do a little research, you may find that a lot of the companies are finding success by spending tons of money bidding on highly competitive keywords. Don't let it discourage you because there are still ways where you can get exceptional amounts of traffic that can throw you in the mix or even beat your competition overtime.
Even on tight budgets, PPC advertising is readily available from popular sites like Google Adwords. Successful advertising doesn't have to be on the most popular keywords, by creatively adding unique and low cost keywords, you can bring previously untapped traffic to your site.
Here are some ways on using cheap keywords while keeping your site exposure up:
1. Creating an ad group for keywords with typos
There are real people out there that make mistakes in search engines and type a couple of misspelled words. Because many companies do not think misspelled variations of popular keywords are worthwhile, they turn out to be cheap. Dedicate an ad group for this and you can be getting some traffic inbound.
2. Put keywords together or separate them with hyphens
This is a slight variation of the first tip because there are some people that may search for a keyword phrase but forgot to put the spaces. Searching for "free cash" and "freecash" are two different keywords with big differences in expenses. Some words that are joined together may still be popular and expensive so try putting those jointed words in phrases and see the results you can get. Using hyphens make it even cheaper; never assume that people won't do those searches.
3. Scramble the order of keywords
It isn't all the time where people would type for instance "best free gifts". Some may search for it as "free best gifts"� or even "gifts best free". It may not look like much sense to you, but people have their own unique ways in using the search engines. Reversed orders tend to be less expensive than the ones following a logical sequence.
4. Make use of superlative words
You can use a variety of superlative words to compliment keywords that are normally expensive. If you are focused on earning top results on good deals you want to offer, use words like cheap, cheaper, and cheapest. You can even use the previous trick of reversing the superlatives for even more combinations.
These are just a few of the keyword goldmines that can be taken advantage of with very little costs. All you need to do is make sure that these tips are being utilized in separate lists from each other so you can track the performance of each ad group and see what works out well. It also helps to keep your content updated and relevant to the keywords you have so your score isn't affected. Things may start out slow with these cheap methods, but it will definitely attract people to your site if your keywords are balanced.
Tuesday, December 30, 2008
adwords management
If you have finally planned and launched your marketing campaign, great! The road doesn't end there, though, because as a webmaster of the site you are promoting, you need to make sure that all of the CTRs that you'll possibly get count.
Here are some ways on how to prepare your website for all the PPC traffic that's going to be coming in:
1. Check your sites' code and see if all links are working.
A lot of the top ranking sites can sometimes be full of dead links or faulty code. This could be a huge waste and can be avoided by performing some maintenance and testing. If there are mistakes, simply prioritize in fixing them so your marketing campaign won't be affected.
2. Supply your site with "business pages".
If you scroll down the bottom of most sites no matter what the content is about, you will always see links to terms and agreements, about pages, privacy policies, and other things that most people probably won't click. Yet people put them anyway to give ad companies like Google a more comfortable feeling that their advertising legitimate companies.
There are tons of scams running around the internet and it is Google's job as an advertising company to wipe those out because searchers shouldn't see that stuff. If you know your business website is legitimate, make it look legitimate as well. This trick will not only raise your score, but it will also lower your bid costs as well.
3. Add an XML sitemap to your page
Adding an XML sitemap means that you are supplying a directory structure that search engines like Google can easily understand for much better indexing. This is useful in both raising your Google PageRank and dramatically decreasing your bid costs. If you don't know how to do this, you can search for articles online or hire a freelancer to do it for you for a small fee. The small fee is worth the expense since it can decrease your costs from that point forward.
4. Validate your site if it meets the web standards
Some website statistic trackers allow you to see what browsers most of your visitors are using. Common graphs indicate widespread numbers due to all the browser wars. By keeping your website W3C validated, you can be sure all of your visitors are seeing your site correctly. If there are errors, try to fix them or again pay someone to do it. Your objective should be keeping the visitors that click on your website from leaving the page.
5. Check your keyword density
After you finished the other 4 tips, do a final check on the keyword density and see if those are relevant to the keywords you bid on. Remember that the search engine crawlers can be really clever and detect cheaters that have pages overloaded with keywords. Limit it to 10% and you should be pretty safe.
Even if your marketing is flawless, all the efforts can be ruined from an unprepared site. Investing even a little money on ensuring these changes can ensure many savings for future as your site generates more revenue.
Here are some ways on how to prepare your website for all the PPC traffic that's going to be coming in:
1. Check your sites' code and see if all links are working.
A lot of the top ranking sites can sometimes be full of dead links or faulty code. This could be a huge waste and can be avoided by performing some maintenance and testing. If there are mistakes, simply prioritize in fixing them so your marketing campaign won't be affected.
2. Supply your site with "business pages".
If you scroll down the bottom of most sites no matter what the content is about, you will always see links to terms and agreements, about pages, privacy policies, and other things that most people probably won't click. Yet people put them anyway to give ad companies like Google a more comfortable feeling that their advertising legitimate companies.
There are tons of scams running around the internet and it is Google's job as an advertising company to wipe those out because searchers shouldn't see that stuff. If you know your business website is legitimate, make it look legitimate as well. This trick will not only raise your score, but it will also lower your bid costs as well.
3. Add an XML sitemap to your page
Adding an XML sitemap means that you are supplying a directory structure that search engines like Google can easily understand for much better indexing. This is useful in both raising your Google PageRank and dramatically decreasing your bid costs. If you don't know how to do this, you can search for articles online or hire a freelancer to do it for you for a small fee. The small fee is worth the expense since it can decrease your costs from that point forward.
4. Validate your site if it meets the web standards
Some website statistic trackers allow you to see what browsers most of your visitors are using. Common graphs indicate widespread numbers due to all the browser wars. By keeping your website W3C validated, you can be sure all of your visitors are seeing your site correctly. If there are errors, try to fix them or again pay someone to do it. Your objective should be keeping the visitors that click on your website from leaving the page.
5. Check your keyword density
After you finished the other 4 tips, do a final check on the keyword density and see if those are relevant to the keywords you bid on. Remember that the search engine crawlers can be really clever and detect cheaters that have pages overloaded with keywords. Limit it to 10% and you should be pretty safe.
Even if your marketing is flawless, all the efforts can be ruined from an unprepared site. Investing even a little money on ensuring these changes can ensure many savings for future as your site generates more revenue.
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